Susan Younis is a dynamic and visionary Chief Marketing Officer with over two decades of experience leading global marketing campaigns across Africa, Europe, and beyond. Known for her creativity, strategic insight, and ability to build high-performing teams, Susan has driven brand growth for some of the world’s most recognised companies; including Apple, Warner Music Group, NBC Universal, and Viacom.

 As Founder of SAY Visionaries, a digital agency operating in Nigeria and the UK, she has spearheaded campaigns for clients such as Apple, E! Entertainment, NIMC, Accelerate+ (Access Bank’s digital streaming arm), Showmax, and Charterhouse Lagos. Her leadership has shaped innovative, multi-channel strategies that blend cultural relevance with measurable impact.

 Her career spans senior roles at Apple’s Platoon division, where she led 360° campaigns for Tier 1 artists, and Warner Music Group, where she served as the inaugural Global Marketing Director for Black Music, driving audience growth, strategic partnerships, and cross-market expansion.

 Susan’s expertise includes Strategic Planning & P&L Management, Content Creation & Brand Development, Team Leadership & Cultural Localisation, Data-Driven Marketing & Innovation, and Capacity Building through Training.

 She holds a BA (Hons) in American Studies from the University of Birmingham and is deeply passionate about empowering diverse voices through storytelling, digital engagement, and knowledge-sharing initiatives.